Our vision
Boo Coffee Roasters was built on a simple conviction: that the coffee in your cup should be worth thinking about.
We're a Brussels-based roastery working with a carefully selected network of producers and importers who share our standards — for quality, for fairness, and for the kind of relationships that last. We don't source broadly. We source deliberately.
Our job is to roast coffees that perform in your space, whether that's a busy espresso bar, a quiet filter counter, or something in between. We care about consistency as much as we care about character, because both matter when coffee is your livelihood.
We're not here to complicate things. We're here to make your sourcing easier, your menu stronger, and your cup something your customers come back for.
Meet The Team
Meet Benjamin
After studying Advertising and working in Hospitality, it was in 2018 that Benjamin discovered Specialty Coffee. While getting a barista training at Humble Coffee (now closed), Benjamin tried his first specialty espresso, an experience that blew his mind and opened him to a new world he had no idea existed. Ever since, his passion for coffee took him to Brussels where he worked as a barista for various coffee shops and later on, got the opportunity to learn how to roast and has been a Head Roaster and Head Barista since then.
It's during a trip to the World Of Coffee 2023 in Athens that Benjamin and Benoit first brought up the idea of opening a roastery.
Meet Benoît
After studying Accounting and working for a while for Decathlon France, Benoit decided to take a gap year and discover the world. His first stop: Australia! And it's there, after working at various restaurants, that he had his first encounter with Specialty Coffee when he started working at a coffee shop in a mall.
His adventurous mindset took him to travel to more destinations such as New Zealand and Canada. Each stop was growing his passion for coffee, as he worked at more and more coffee shops!
In 2022, he decided to drop his luggage in Brussels and that's when he met Benjamin while working at the same café. 2 years later, Boo! was born from their passion.